This time and for the first time, the TFWA hosted a Digital Village.
An obvious choice when you understand the importance of shopper experience in transit in the airports : 83% of the passengers enjoy brands communication and 83% expect communication which surprise them.
A nudge from the passengers to meet more technologies: they’re looking for being bedazzled and for starting their journey with exceptional, spectacular moments.
There at TFWA, KiOne presented the innovative smartphone application Perfume Adviser from Perfumist : starting from her perfume preferences, the user is transported to other perfumes that she can try in closest stores.
An extract here : Démo Perfumist
Highly creative and disruptive solutions for Digital Marketing were brought on stage at the world trade fair Dmexco in Cologne last September. Key Infuser was one of the 16 finalists, chosen by an international expert jury, competing to become the “Digital Marketing 2017 Innovator of the Year”. Our robot KiOne, who proudly represented France, went home with a trophy !
Frank Schneider and Christian Muche, initiators of dmexco, state “We have started this exciting initiative with the Innovation World Cup Series and are really thrilled about the bandwidth of solutions who are showing the future pathway of how IoT is changing the digital marketing landscape. We celebrate the innovation and entrepreneurship of those helping shape the future of the Internet of Things and are proud to contribute a small part to the success of our 16 Digital Marketing Heroes and their breakthrough solutions.”
It was also a great opportunity to attend the Dmexco event where new contacts, mostly on the German market, have been initiated.
Two years ago, Key Infuser assisted to the Paris Retail Week with a concept, a project. It was a great opportunity to understand market expectations and apprehend technology position within retail.
Today, after an R&D phase dedicated to create a flawless experience, we are back with a full solution : KiOne robot addresses this need for valorizing all those new digital experiences that brands and stores propose to their customers.
We asked KiOne to present Healthy Ellcie smart glasses : he depicted all the magic !