This time and for the first time, the TFWA hosted a Digital Village.
An obvious choice when you understand the importance of shopper experience in transit in the airports : 83% of the passengers enjoy brands communication and 83% expect communication which surprise them.
A nudge from the passengers to meet more technologies: they’re looking for being bedazzled and for starting their journey with exceptional, spectacular moments.
There at TFWA, KiOne presented the innovative smartphone application Perfume Adviser from Perfumist : starting from her perfume preferences, the user is transported to other perfumes that she can try in closest stores.
An extract here : Démo Perfumist