Key Infuser joins the CRI by POPAI

Key Infuser is selected by POPAI for the Connected Retail Initiatives, a program to support startups acting in the marketing at retail.

POPAI “Point Of Purchase Advertising International” is an international trade association for the marketing at retail industry.

Founded in 1936, POPAI has about 1,400 members companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 60 countries from around the world.

POPAI is the first source of learning for the future of the industry, and provides resources, education, ideas and advocacy to enhance the power and performance of the Marketing at Retail community.

Another sign of the recognition of Key Infuser by retail players: agency, brands and manufacturers!