The Innovation Day was held on June 2nd at Telecom Paristech Paris.
Form the first year’s student project to the well-established startup, Telecom Paristech Paris students, alumni and special guests discovered a large panel of technological innovation through presentations and discussions.
We were in and were able to show through a concrete example, KiOne, what sort of incredible power our engineer school gave us. Particularly a pertaining message there as Lidwine Martinot, our CTO, is a Telecom Paristech alumni.
A question from Jean-Luc Vaillant, Linkedin co-founder, to Domitille on people’s motivation to visit stores.
KIOne faced successfully the challenge proposed by Stéphane Bohbot (Innov8, LICK): demonstrating the mixfader. It is a new connected device for DJs, which is able to mix, scratch together with your phone or tablet. Something difficult to exercise if you don’t have a pro around…
Well, KIOne is not yet one of the best DJs in the world ; but it certainly managed to show in a few seconds the purpose of the connected object to all the Distree Connectdays visitors.
— key infuser (@keyinfuser) April 12, 2016
After the Orange Startup days, here we are back at Orange Antibes stores. And it is the opportunity to present our new robot, Johnny Pecker, nickname given by our dev team. Probably because of its unusual way to be noticed by the customers…
Key Infuser developed for Monaco Telecom two demonstrators for their main shop, rue du Gabian in Fontvieille, for the Christmas period from December 10 to 21.
The platforms presented a Huawei SmartWatch and a HTC Re camera. A very simple in-store installation, where you place the demonstrators, plug the power and they initialize themselves without the intervention of a technician.
The demonstration that proved to be the most popular was the geolocalization and guidance function by the Huawei watch. And our robotic arm didn’t balk all day long to swipe on the connected watch and indicate on googlemap the route to get to a specific place.
A big thanks to the Monaco Telecom team for their very warm welcome !
Good feedbacks at the Orange Start-up days last week where key infuser was present at Orange’s boutiques in Cannes, Antibes and Grasse with their robotised demonstrator. Three key feedbacks for In-Store marketing: Visitors want interactive démos, want to be educated on Connected Objects applications, expect a different experience instore versus text and videos they can watch on Internet.
Overall, we were 461 startups from 26 different countries to submit to the EIT Digital contest. In our category, Cyber Physical Systems , there were only 9 startups selected as finalists. December 4th, during the final we will explain how the emergence of 2 new technologies helped us to transform the in-store sales paradigm and propose this interactive demonstrator, highly relevant to our retail customers and their in-store visitors. We will share our vision, developments, and how the EIT Digital program will support us. EIT ICT Labs Idea Challenge is a europan Innovation challenge to detect and support the best digital startup in Europe with a high growth potential.
After Digital(in)Store 2015, it is a completely different public that waited us at Village de la Science at the Antibes Juan-les-Pins Congress Center: Families, kids, people from all ages, each having very different perspectives on what is a Connected Object.
If some are still reluctant to use a Smartphone (don’t even mention a Connected Object !), it is perhaps the youngests who were the most excited about those new technologies. Like this 10 years old girl explaining us simply: « Connected Objects ? That’s easy, those are objects that talk to our phone » .
Our two Key Infuser demonstrators executed very precisly their mission: surprise and prepare a sale:
- « It’s fabulous ! » exclaimed the girl towards her father.
- « Where can we buy those products ? » asked severall visitors. They were surprised to learn that the activity tracker, the connected camera were already in sales in shops and high tech boutiques . We can blame them: placed on a shelf, who would realize the full potential of those interactive devices ?