Key Infuser attended for the first time the Digital (In) Store (Paris, Sep 21-23, 2015) event.
A very first to present our connected object’s demonstrator for a professionnal audience and learn about latest retail trends.
We have to admit, there was not many stands to talk about Connected Objects; clearly a new topic, but we had great discussions and we validated the key aspects of the solution: A real issue to sell Connected Objects in stores that requires more interactivity and more education that current solutions (videos, etc …) deliver today.
Our solution, demonstrating real connected objects, like a sales person would do, gathered a lot of attention and attracted people on our booth. Our “Wow” promise had also been validated 😉
The connected objects we demonstrated with our robotised plaform where a Jawbone activity tracker and a HTC RE camera.
In the end, long 3 days on the booth, but worthwhile the effort !
